Rather than onlookers' filming the beat down, victim Daniel Endera later told a reporter, "they should have at least called the cops. Either way, the highlights make ideal video for World Star Hip Hop, which is a YouTube-like video website where users submit amateur videos that are then selected by the site's staff for publication. The videos fit into three neat categories: rap, sex or violence. Another egregious example occurred Saturday in Atlanta, where two of the teens accused of beating a young man they perceived to be gay had video cameras rolling during the alleged attack, which was uploaded to World Star Hip Hop and other websites that alerted police and prompted a federal investigation.

Q recently came to L. Based in Scottsdale, Arizona, he won't reveal how much his site is worth, but it's clearly extremely high-trafficked; he says he makes most of his money from rappers and their companies, who sponsor videos and ads. Indeed, those dollars that once made magazines like The Source as fat as phone books are now going into his pockets.

WorldStarHipHop is a content-aggregating video blog. O'Denat referred to the site as the " CNN of the ghetto ". O'Denat later restarted it as a content aggregator.